6 min
Margin vs. Markup: Formulas, Differences, and Pricing Examples
Understand the difference between profit margin and markup, convert between them, and avoid common pricing mistakes.
Read guide → Free tools. Clear formulas. No signup.
Numbers made useful.
Practical calculators for pricing, campaigns, growth, and finance—with the math and context you need to act on every result.
Quick result
Return on investment
Total gain
$15,000
Investment cost
$10,000
ROI
50%
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Business
Plan pricing, costs, profitability, and day-to-day operating decisions.
10 live · 10 total
Marketing
Measure campaign efficiency, acquisition costs, traffic, and conversion performance.
11 live · 11 total
Ecommerce
Improve store margins, pricing, order economics, and inventory decisions.
8 live · 8 total
SaaS
Understand recurring revenue, retention, growth efficiency, and unit economics.
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Freelance
Set sustainable rates, estimate projects, and manage independent income.
7 live · 7 total
Finance
Explore cash flow, interest, savings, loans, and investment scenarios.
6 live · 6 total
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Business
ROI Calculator
Measure the percentage return on an investment by comparing its gain with its original cost.
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Profit Margin Calculator
Find the percentage of revenue left after costs and understand how efficiently a sale creates profit.
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Markup Calculator
Calculate how much a selling price exceeds cost, expressed as a percentage of that cost.
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Break-Even Calculator
Estimate how many units you must sell for contribution profit to cover fixed costs.
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Commission Calculator
Calculate commission earnings from a sale amount and percentage rate.
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ROAS Calculator
Measure the revenue generated for every dollar spent on advertising.
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Customer Acquisition Cost Calculator
Calculate the average sales and marketing cost required to acquire one new customer.
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CPM Calculator
Calculate advertising cost per one thousand impressions for a campaign or placement.
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CPC Calculator
Calculate the average advertising cost for each click generated by a campaign.
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Conversion Rate Calculator
Find the percentage of visitors who complete a desired action, such as a purchase or signup.
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Cash Flow Calculator
Calculate net cash flow by subtracting cash outflows from cash inflows.
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Operating Margin Calculator
Measure operating income as a percentage of revenue before interest and taxes.
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Revenue Growth Calculator
Calculate the percentage change in revenue between two comparable periods.
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Labor Cost Calculator
Estimate fully loaded annual labor cost beyond an employee's base salary.
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Inventory Turnover Calculator
Calculate how many times average inventory is sold or used during a period.
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Payback Period Calculator
Estimate how many years of steady cash flow are needed to recover an investment.
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Contribution Margin Calculator
Calculate the share of revenue remaining after variable costs.
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CTR Calculator
Calculate click-through rate from ad or link clicks and impressions.
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CPA Calculator
Calculate average advertising cost for each acquisition or conversion.
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Email Open Rate Calculator
Measure opens as a percentage of delivered marketing emails.
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Email Click Rate Calculator
Calculate the percentage of delivered emails that generated a click.
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Bounce Rate Calculator
Calculate the percentage of sessions that ended without the engagement you define.
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Engagement Rate Calculator
Measure interactions as a percentage of reach for social or content campaigns.
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Lead-to-Customer Rate Calculator
Calculate the percentage of qualified leads that became customers.
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Average Order Value Calculator
Calculate average revenue generated by each ecommerce order.
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Cart Abandonment Rate Calculator
Measure the percentage of initiated shopping carts that did not become purchases.
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Discount Calculator
Calculate the sale price after applying a percentage discount.
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Shipping Cost Per Order Calculator
Calculate average outbound shipping spend for each fulfilled order.
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Ecommerce Return Rate Calculator
Calculate the percentage of sold items that customers returned.
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Reorder Point Calculator
Estimate the inventory level that should trigger a replenishment order.
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Customer Lifetime Value Calculator
Estimate customer lifetime revenue from order value, purchase frequency, and lifespan.
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MRR Calculator
Calculate normalized monthly recurring revenue from customers and average monthly revenue.
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ARR Calculator
Annualize monthly recurring revenue for a subscription business.
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SaaS Churn Rate Calculator
Calculate the percentage of starting SaaS customers lost during a period.
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LTV to CAC Ratio Calculator
Compare customer lifetime value with customer acquisition cost.
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SaaS CAC Payback Calculator
Estimate how many months of gross profit are needed to recover customer acquisition cost.
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Net Revenue Retention Calculator
Calculate recurring revenue retained after expansion, contraction, and churn.
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SaaS Rule of 40 Calculator
Combine recurring-revenue growth and profit margin into the SaaS Rule of 40 score.
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Freelance Hourly Rate Calculator
Estimate the hourly rate needed to cover income goals and business expenses.
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Freelance Project Rate Calculator
Build a project quote from time, hourly value, direct expenses, and contingency.
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Billable Utilization Calculator
Calculate the percentage of working time spent on billable client work.
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Freelance Tax Set-Aside Calculator
Estimate how much freelance income to reserve using a chosen tax percentage.
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Effective Hourly Rate Calculator
Calculate actual project revenue earned per hour of total time spent.
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Freelance Retainer Calculator
Estimate a monthly retainer from reserved hours, hourly value, and a retainer discount.
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Compound Interest Calculator
Project a balance using principal, interest rate, time, and compounding frequency.
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Simple Interest Calculator
Calculate a future balance when interest is earned only on the original principal.
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Loan Payment Calculator
Estimate the fixed monthly principal-and-interest payment for an amortizing loan.
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Savings Goal Calculator
Estimate the monthly contribution needed to close a savings gap by a target date.
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Inflation Calculator
Estimate the future cost of an item after compound inflation.
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Debt-to-Income Ratio Calculator
Calculate monthly debt payments as a percentage of gross monthly income.
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